The start.

I am Heleen Rittershaus and I was born travelling.


Not literally, but I was born and raised abroad, and moving from one continent to another made airplanes a pretty big part of my life at a very early age. Despite all these flights, it was never on my bucket list to become a flight attendant myself.

Nevertheless, when I decided to end my photography studies at art school, I spontaneously applied for the job after all. Interesting choice...


Airline life

Flying around the world brought me many wonderful experiences and memories. For starters, roaming the streets of the world with my camera and reconnecting with my love for photography was incredibly nourishing. Not to mention the opportunities I had to go back to the places I used to live during my childhood abroad.


Life's turbulances.

After having two wonderful children, a probable postnatal depression and/or burn out, as well as the continuous jetlag, resulted in me neither enjoying my job any longer nor experiencing motherhood as particularly magical... It was very clear that I wasn’t doing myself or my family a favour by staying in the same situation.




Not an easy choice but after 17 years I left the Royal Dutch Airlines (KLM) and took a chance to reinvent myself all over again. While flying I was often inspired by fun products, ideas and insights that got my creative juices flowing again. One of them was as close at hand as the seat pocket in front of me!

Flight Safety
I had noticed how flight safety instructions and other airline expressions that are used to ensure passenger safety in emergency or other situations, gave the same sense of direction and clarity of mind when used in daily life! With that insight flight-safety became life-safety and the ‘Chicken or Pasta?’ concept was (air) born.

Emergency exit!
Isn’t life constantly filled with all sorts of ‘emergencies’? Having to deal with them is what makes you learn and grow. And it’s HOW you deal with them that will determine how you experience your life. You can’t stop the shitty stuff from happening but you can choose how to go about it.



Looking back at my life and at my photography throughout the years, I have come to understand how photography has helped me go about my own sh*tty stuff. How it helped to ground me during many years of moving around and feeling rootless. The way you look at the world around you and how you express yourself, is the way you deal with things in life.


You are an influencer

How you go about things has a direct impact on your own life as well as influencing the world and people around you. Realising that fact sure brought my sense of respons - ability to life! What do I want to give my attention to? In which direction do I want to be heading? And what choices to I need to make to take the right direction?


Chicken or pasta?
Chicken or Pasta wants to remind you that you’re making choices all day long. You having a say in them, consequently means that you have a say in what you and your life are about. What a great opportunity right?

Do you want to be more brave and learn to just "Jump & Slide" more often?

Or do you need to remind yourself to take it easy and simply "Breathe Normally"?

Learn how to become more aware of your own way of seeing, being and doing and start making conscious choices to create your own direction in life and ensure that you are enjoying your journey.


‘Every choice you make is a declaration of who you want to be’.
 Charles Eisenstein