Hi, I am Heleen Rittershaus and I was born travelling!

Not really, but I was born and raised abroad, and moving from one continent to another made airplanes a pretty big part of my life at a very early age.


Despite all these flights, it was never on my bucket list to become a flight attendant myself. But when I decided to quit my photography studies at art school, I spontaneously applied for the job after all.

Interesting choice indeed..


Airline life.

Flying around the world brought me many wonderful experiences and memories.

For starters, reconnecting with my love for photography and roaming the streets of the world was incredibly nourishing.

Not to mention the opportunities I had to go back to the places I used to live during my childhood abroad. Meeting up with friends and schoolmates from all over the globe was magical and incredibly healing.

And last but not least, running into my (now) husband (yes the cliches are true..;) and experiencing motherhood a few years later was life changing of course.


Jetlag and other disturbances..


Eventually a probable postnatal depression and/or burn out, as well as the continuous jetlag, resulted in me neither enjoying my job any longer nor experiencing motherhood as particularly magical.. 

It was very clear that I wasn’t doing myself or my family a favour by staying in the same situation.




Not an easy choice but after 17 years I left the Royal Dutch Airlines (KLM) and took a chance to reinvent myself all over again.

While flying I was often inspired by fun products, ideas and insights that got my creative juices flowing again. One of them was as close at hand as the seat pocket in front of me!


Flight Safety


I had noticed how flight safety instructions and other airline expressions that are used to ensure passenger safety in emergency or other situations, gave the same sense of direction and clarity of mind when used in daily life!

With that insight flight-safety became life-safety and the 'Chicken or Pasta?' concept was (air) born.



My mission is to inspire you (probably a woman..;) how to playfully dis-cover the reasons behind your own choices and consequently become more empowered to create your own path and connect with who you intrinsically are.

Loosely translated from a quote by Charles Eisenstein:

'Every choice you make is a declaration of who you want to be'.